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上世纪80年代,我国实行了改革开放政策。洋品牌洪水猛兽似的涌入中国,“永久”“飞鸽”“香雪海”“红灯”……这些老一辈人耳熟能详的老品牌一个接一个地淡出了我们的视线,取而代之的是那些名字洋气的国外大品牌。老品牌真的穷途末路了吗?30年后,一些在市场竞争中生存下来的本土老品牌给出了答案。
In the 1980s, China implemented a policy of reform and opening up. The foreign brands flooded into China like China, “permanent”, “flying pigeons”, “Xianxuehai” and “red light”... These old brands familiar to the older generation faded out one by one. The line of sight is replaced by those foreign brands whose names are foreign. Is the old brand really dead-end? After 30 years, some old local brands that survived the market competition gave the answer.