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易信以微信挑战者的姿态于8月19日正式面市。一上市便引起业内外的广泛关注,其中一些人认为,微信用户数已达5亿,在其功能完备、商业模式已具备雏形的情况下,易信拿什么与微信抗争?笔者全面分析了易信发布初期的市场表现及其优势和缺点,据此提出了易信优化提升的方向。什么人在使用易信?从调查数据来看,易信吸引的用户基本上是经常通过手机上网来聊天、浏览新闻或者打游戏的用户;除个别用户外,都使用了其他各种即时通信或聊天产品,如微信、手机QQ、米聊、飞信等。易信用户尤其与微信和手机QQ用户重叠较
Credit Suisse’s WeChat challenger’s official appearance on August 19. A listing will cause widespread concern inside and outside the industry, some of whom believe that the WeChat number of users has reached 500000000, in its full-featured, business model has the rudiment of the case, easy letter to take what Weixin fight? I a comprehensive analysis of the easy The initial performance of the letter market and its advantages and disadvantages of the market, thus put forward the direction of the optimization and upgrading of easy letter. What people are using easy to believe? From the survey data, easy to attract users are basically often through the mobile Internet to chat, browse the news or play the game user; except for individual users, are using a variety of other instant messaging or Chat products, such as WeChat, mobile QQ, M chat, Fetion and so on. Yi Xin users, especially with WeChat and mobile QQ users overlap