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在这个时代,创意仍然是创意机构的核心,参赛作品大多数出自创意机构之手。而媒体机构应该更积极的进行思考,并且充分利用自身独特的优势,媒体机构应当学会扮演创意者的角色。《中国广告》:在2014的评审过程里,给你印象最深的部分或细节是什么?你对评审的整体感受怎样?Eduardo Mapa:我很荣幸担任2014年亚洲媒体节、戛纳创意节以及戛纳幼狮中国区的评委。虽说每一次担任评委都是十分有意义的经历,但我印象最深的还是戛纳幼狮中国区的比赛。作为评委会成员之一,我们挑选出了2个最优秀的年
In this era, creativity is still the core of the creative agency. Most of the entries come from creative agencies. And media organizations should think more actively and take full advantage of their unique strengths, and media organizations should learn to play the role of creative people. “China Advertising”: What impressed you most during the assessment process in 2014? What is your overall opinion of the review? Eduardo Mapa: I am honored to be the Asia Media Festival 2014, Cannes Creative Festival and Cannes Young Lion China judges. Although every time as a judge is a very meaningful experience, but I was most impressed Cannes Lion Cubs game in China. As a member of the jury, we have picked the 2 best years