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这一年,电商发展呈现新的特点,虽维持增长势头,但增势放缓态势十分明显。此外,移动电商发力、个性化与网红经济互补、三四线城市发力等特点愈发突出。从商务部发布数据可见,2016年中国网络零售交易额达5.16万亿元,同比增长26.2%,是同期中国社会消费品零售总额增速的两倍有余。其中,实物商品网络销售交易额近4.2万亿元,占同期社会消费品零售总额逾八分之一,占比较2016年同期提
During the year, the development of e-commerce showed new characteristics. Although the growth momentum was maintained, the slowdown in the growth momentum was clear. In addition, mobile e-commerce force, personalized and network red economy complement each other, three or four-tier cities such as the more prominent features. As can be seen from the data released by the Ministry of Commerce, the online retail sales in China reached 5.16 trillion yuan in 2016, an increase of 26.2% over the same period last year, more than double the total retail sales of social consumer goods in China in the same period. Among them, the sales volume of physical goods network was nearly 4.2 trillion yuan, accounting for more than one eighth of the total retail sales of social consumer goods over the same period, representing a year-on-year increase