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3G的创新不仅仅是技术体制的创新和演进,更需要运营商体制和运营模式的创新,应该以创新的思路去寻找开发新业务,需要运营商和设备厂商在研发、应用、推广、服务等方面进行创新,以迎接“移动互联网时代”的真正到来。以具有3G特色的视频业务为例,如果以3G基础的视频业务为基本点,再将这个基础业务与不同的应用相结合,我们就可以衍生出众多视频类业务来。当视频业务的种类越多,总体的用户数也就越多,3G新的“杀手级”业务组合由此而生。业务创新的结果就是产生出更多新的业务,这样的新业务一定是可以满足广大用户的某种个性化需求的。
The innovation of 3G is not only the innovation and evolution of technology system, but also the innovation of operator system and operation mode. It should look for new business with innovative ideas, and need operators and equipment manufacturers to research and develop, apply, popularize and serve Innovation in order to meet the “mobile Internet era,” the real arrival. Take the 3G video service as an example. If we take the 3G video service as the basic point and then combine this basic service with different applications, we can derive many video services. When the type of video services more, the overall number of users will be more, 3G new “killer ” business portfolio is born. The result of business innovation is to generate more new business, such a new business must be able to meet a certain number of users personalized needs.