论文部分内容阅读
2003年,中国的企业在多元化战略的策动下,生产彩电的几乎都兼营了手机,制造飞机的没有一家不捎带汽车,一连串的价格竞争使销售商们呼吁卖一台彩电不如卖一筐白菜赚钱时,正值美国哈雷的百年诞辰。解析一百年只生产摩托车的哈雷,一百年仍坚持自己个性的哈雷,一百年成就世界摩托车大王的哈雷,将对中国企业起到超越理论般的启示。
In 2003, under the guidance of a diversified strategy, Chinese enterprises engaged in almost all the production of color televisions, and none of the manufacturers of the aircraft did not piggyback on the cars. A series of price competitions made it difficult for sellers to sell color TV sets to sell a basket Cabbage to make money, is the United States Harley’s 100th birthday. Harley, who only produces motorcycle for a hundred years, Halley who still insists on his own personality for a hundred years and Halley who made 100 years of motorcycle king of the world, will be able to give Chinese enterprises an inspiration beyond theory.