论文部分内容阅读
乐华撤消全国300多个分公司改为代理制,被很多专家尊为期待已久的渠道变革,然而从2002年4月底开始的变革至今,我们从乐华获得的更多是坏消息:乐华2/3的分公司经理辞职,月回款额急剧下降,现金流出现严重问题;12月20日前后《北京晚报》甚至报道出“彩电全国停售,乐华彩电事业部已经全面崩溃”的信息。12月23日乐华电子销售有限公司副总经理殷星星出面辟谣,说大商场还在卖乐华彩电,乐华在全国某些商场停销只是公司在调整营销模式,称乐华销售公司现正在与许多销售商洽谈,相信营销网络很快就会运作正常……或许乐华
Leroy rescinded more than 300 branches across the country to the agency system and was respected by many experts as the long-awaited channel change. However, the change we have made since the end of April 2002 has yielded more bad news from Leroy: China 2/3 branch manager resigned, the monthly return dropped sharply, a serious problem of cash flow; around December 20, “Beijing Evening News” even reported that “the sale of color TV nationwide, Lehua color TV division has been fully collapsed ”Information. Dec. 23 Leroy Electronics Sales Co., Ltd. Yin stars come out rumor, said the mall is still selling Leroy TV, Leroy in some stores in the country to stop marketing only in the adjustment of the company, said Leroy sales company is Is negotiating with many vendors, I believe the marketing network will soon be functioning ... ... or Leroy