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有句老话说:“酒香不怕巷子深”。这无非是讲只要产品好,就不愁没人买。但现在的市场告诉你,光有好产品不行,还要最大程度地让人知道,并引起人们的关注和兴趣。广告公司如同工厂,一支广告片、一套策划方案、甚至一个创意,都是它的产品,不管有形还是无形。既然是产品,它就同样需要做广告、需要一个很好的推广策略将它导入市场中去。选择硬性广告,恐怕很难行得通。那么,我们只能采用舆论策略,进行软性炒作,而其中最关键的就是新闻热点的设计与制造。正是树立了这样的意识与概念,我
There is an old saying: “wine is not afraid of the alley.” This is nothing more than saying that as long as the product is good, it is no harm that nobody buys it. But now the market tells you that there is not a good product, but also to maximize the people to know and arouse people’s attention and interest. Advertising companies like factories, a commercial, a planning program, and even a creative, are its products, regardless of tangible or intangible. Since it is a product, it also need to advertise, you need a good marketing strategy to import it into the market. Choose hard ads, I am afraid difficult to work. So, we can only use public opinion tactics, soft hype, and the most critical of which is the hot news of the design and manufacture. It is this awareness and concept that sets me up