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以中国广告营业额794.89亿元计算,相当于96亿美元,中国广告业总体规模及绝对值太小,与发达国家相比较差距甚远。以美国为例,根据各方信息报道虽不尽一致,但颇为接近的数据为年营业额在1300亿美元左右。若以96亿美元与1300亿美元相比,中国广告营业额仅相当于美国的7.38％。中国广告营业额2001年与去年同比增长了11.64％,仍属高速增长,但与前
China’s advertising revenue of 79.489 billion yuan, equivalent to 9.6 billion US dollars, the overall size of China’s advertising industry and the absolute value is too small, compared with the developed countries far away. In the United States, for example, although the information reported by various parties is not entirely consistent, the very approximate figures are annual turnover of about 130 billion U.S. dollars. If compared with $ 9.6 billion and $ 130 billion, China’s advertising revenue is only equivalent to 7.38% of the U.S. China’s advertising turnover in 2001 and last year increased by 11.64%, is still a rapid growth, but the former