论文部分内容阅读
“存在即合理”,如果把这句被理论界持长久争议态度的话用在当前的奢侈品品牌消费上,就是一种历史与现实的必然。从国际范围的奢侈品消费,到大举进入中国市场,奢侈品从诞生的那一刻起,就是一种生活方式和生活态度的标志。奢侈品品牌塑造及其独特的传播规律,也自然成为营销界关注的热点。本专辑试图提供第三方的专业平台,旨在为众多的传播代理机构提供一些
“Existence is reasonable”. It is a historical and realistic necessity to apply this phrase to the current consumption of luxury brands if it is endorsed by theorists for a long time. From the international consumption of luxury goods to large-scale access to the Chinese market, luxury goods from the moment of its birth, is a sign of lifestyles and attitudes toward life. Luxury brand building and its unique spread of the law, but also naturally become the focus of attention in the marketing community. This album attempts to provide third-party professional platform designed to provide for many communication agencies