让消费者看见更好的自己——PPTV聚力PP·King系列手机发布会侧记

• 作 者: 王智颖
• 出 处: 中国广告
• 发表日期: 2015年10期
• 关键词: PPTV 品质感 King 技艺精湛 百度知道 场期待 建筑家 良品率 热点事件 亿人

设计的目的是为了更好地满足人的尊严,因此用户的需求比什么风格和主义都更为重要。为消费者所喜爱的品牌各有个性,或历史悠久、或技艺精湛、或品质感人、或创新不断。但在营销圈内看来,好的品牌共性只有一条——让消费者看见更好的自己。越是繁华的自我吹捧,越会削弱消费者对自我未来的思考与关注,因此越好的品牌营销,就越要让消费者思考更多。有人为文案

The purpose of the design is to better meet people’s dignity, so the needs of users than any style and doctrine are more important. For the consumer favorite brand has its own personality, or a long history, or skilled, or touching quality, or constant innovation. However, in the marketing circle, there is only one good brand in common - allowing consumers to see better themselves. The more prosperous self-touted, the more weakened consumer thinking and concern about the future of self, so the better the brand marketing, the more we want to allow consumers to think more. Someone copy