论文部分内容阅读
当前传统经济面临市场变换的挑战,市场不确定因素加剧,企业经营环境复杂多变。基于信息理论,构建了市场不确定、信息共享对电子商务采纳的影响模型,考虑到市场不确定的内部性和外部性、信息共享的内容和质量,通过多元方差分析及结构方程分析,发现市场不确定和信息共享对电子商务采纳有影响。而且,内部不确定感知高的企业多分享私有信息,外部不确定感知高的企业多分享公共信息;整体感知市场不确定高的企业分享信息的质量较高;外部不确定高的企业比内部不确定高的企业更易于采纳电子商务。
At present, the traditional economy is faced with the challenge of market transformation, the market uncertainty is aggravated, and the business environment of the enterprise is complicated and volatile. Based on the information theory, this paper constructs a model of the impact of market uncertainty and information sharing on e-commerce adoption. Taking into account the uncertainty and uncertainty of the market, the content and quality of information sharing, we find that the market by multivariate analysis of variance and structural equation Uncertainty and information sharing have an impact on e-commerce adoption. Moreover, enterprises with high internal uncertainty are more likely to share private information and companies with more external uncertainties share more public information. Enterprises with high perceived uncertain market share higher quality of information sharing. Enterprises with higher external uncertainties than those with internal uncertainties Determine the high business easier to adopt e-commerce.