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本刊《栏目冲浪》自开办以来,曾陆续刊登了各地电视台一批品牌栏目或优秀栏目的评介和经验总结的文章。这对各地电视台继续办好各色栏目、提高各色栏目的质量,应当说是大有裨益的。 本期发表的杨树林和伊云两作者的文章颇有新意:它们摈弃了以往某些文章一味吹捧或带有广告意味的文风,从微观或宏观的不同视角,对某些电视栏目的偏颇或个性进行了比较中肯的剖析,并提出了自己的不同的见解。诚然,一个有个性的品牌电视栏目能赢得较高的收视率往往是电视人梦寐以求的事情,但是,它的思想、艺术品位能否得到大家普遍的认可,则是我们电视人始终不能掉以轻心的。 要把“高收视率”与“高品位”两者完美地统一起来,其中有许多复杂而现实的问题需要进一步的思考和探讨。我们以为,良方良策还得靠众人一起来谋划。我们恳切地希望各界人士、各位方家继续就这些问题进行深入的研究和讨论。欢迎大家多多赐稿。
Articles “Surfing the Column” since its inception, has been published around the television stations a number of brand sections or excellent sections of the review and summary of the article. This should be said that it is of great benefit to the television stations in various places that continue to run well the various fields and improve the quality of the various fields. The articles published in this issue by the authors of Yang Shulin and Yi Yun are quite new: they have abandoned the traditional style of writing or advertisements that have been advertised in some articles of the past. From the microscopic or macroscopic perspectives, they are biased towards certain TV programs or are individualized Conducted a more pertinent analysis, and put forward their own different views. It is true that a personalized brand TV program to win a higher rating is often the television people dream of things, but its thinking, art can get universal acceptance, it is our TV people can not always be taken lightly. The perfect combination of “high ratings” and “high quality” requires many more complicated and realistic issues that require further reflection and discussion. We think that good policy must rely on people together to plan. We sincerely hope that people from all walks of life and all the Fangs will continue their in-depth study and discussion on these issues. We welcome a lot of thanks for the draft.