论文部分内容阅读
日本是一个高消费的国度,以城市而言,东京就曾经被评为世界上消费指数最高的城市。令人惊奇的是,银发族(老年阶层在日本的称谓)将成为异军突起的消费族群。 随着日本迈向高度发达的福利社会,银发族的人数愈来愈多,消费能力也不断攀升。正是由于极具消费力的老年一族的涌现,迫使对市场反应
Japan is a country of high consumption, and Tokyo was once rated as the city with the highest consumer index in the world in terms of cities. Surprisingly, the silver hair family (elders in Japan's title) will be a sudden rise in consumer groups. As Japan moves toward a highly developed welfare society, there are more and more silver-haired people and rising spending power. It is because of the emergence of highly motivated elders that force the market to respond