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古语云:举一纲而万目张,解一卷而众篇明;又云:问渠哪得清如许,为有源头活水来。对于电视节目来说,创意就是它的目张之纲,它的源头活水。如果说制作和包装决定了节目的档次和规格,那么,创意则决定了电视节目的视野、境界和胸怀,一句话:只有创意的精妙绝伦,才能带来节目的生龙活虎、气象万千。转眼间,浙江国际频道创立已十年有余,作为浙江面向全球的唯一电视窗口,浙江国际频道
As the old saying goes: Take a program and tens of thousands of pages, a solution to the volume and public articles; Also cloud: ask the canal where so clear, for the active living water. For television programs, creativity is its basic principle, its source of living water. If production and packaging determine the program’s grade and specifications, then the idea determines the TV program’s vision, realm and mind, in one sentence: Only creative exquisite, in order to bring the show’s life and death, the weather. Blink of an eye, Zhejiang International Channel has been established more than 10 years, as the only television window for the global Zhejiang, Zhejiang International Channel