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5亿重金赎回名牌,值 1989年,年销售额30多亿美元的美国庄臣公司在上海寻找伙伴,目标是上海家用化学品厂。此时的上海家化年销售额已达4.5亿多元,产品曾被赠送给英国女王、尼克松、里根夫人等国际名流。当时,仅“美加净”一个商标占有的化妆品市场就超过全国化妆品销售总额的1/10。 庄臣公司看中上海家化后一开始便提出以7000万美元使上海家化合并到合资企业中,条件之一是:商标必须一起收购。当时
500 million heavily redempted brand names, the value of 1989, annual sales of more than 3 billion US dollars Johnson & Johnson companies looking for partners in Shanghai, the goal is to Shanghai Household Chemicals Factory. At this point of Shanghai Jahwa annual sales reached 450 million yuan, the product has been presented to the Queen of the United Kingdom, Nixon, Mrs. Reagan and other international celebrities. At that time, only the “United States and Canada Net” a trademark market share of cosmetics over the national total sales of cosmetics 1/10. SC Johnson companies fancy Shanghai Jahwa after the beginning of the proposed 70 million U.S. dollars to Shanghai Jahwa merger into the joint venture, one of the conditions is: trademark must be acquired together. then