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成本领先战略是企业竞争战略的核心内容和基础条件之一 ,属于整个市场驱动战略即价值创造过程的发轫和上游环节 ,是市场竞争战略的“第一选择”和确定竞争领域构筑竞争优势的“首要战略”。成本领先战略包括以下内容 :优先性。以成本为基础的战略。要求经营者尽可能降低成本。
The leading cost strategy is one of the core contents and basic conditions of the competitive strategy of an enterprise. It belongs to the entire market-driven strategy that is the starting point and the upstream link of the value creation process. It is the “first choice” of the market competition strategy and the “ First strategy. ” Cost leadership strategy includes the following: Priority. Cost-based strategy. Require operators to reduce costs as much as possible.