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中国人经商的历史源远流长。神农氏时,就已“日中为市,致天下之民,聚天下之货,交易而退,各得其所”了。《诗经·氓》载文:“氓之蚩蚩,抱布贸丝,匪来贸丝,来即我谋。”说明乡村贸易很早就产生了。受中国传统文化的影响,商业文化博大精深,在漫长的商业活动中,逐渐培育出中国商人独特的经营谋略。许多经营策略即使用现代营销原理来看,也充满着智慧。
The history of Chinese business goes back to ancient times. Shennongshi, it has been “Japan and China as the city, to the people of the world, together the world’s goods, transactions and retreat, have their place.” “The Book of Songs,” the rumor contains: “rogue rogue, cling to trade silk, bandit to trade, that I seek.” "Rural trade has long been produced. Influenced by the traditional Chinese culture, the business culture is profound and profound. In the long commercial activities, the unique business strategy of Chinese businessmen has been gradually cultivated. Many business strategies that use modern marketing principles, but also full of wisdom.