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目前,中国运动鞋产业国际竞争力表现脆弱。尽管从传统的竞争力指标看,中国的运动鞋产业国际竞争力非常强,但1/2的贡献来自外资企业,本土企业竞争力相当弱;与此同时,无论是外资还是本土企业都倾向于出口低端产品,且本土的单位价值比外资更低。造成这种结构的深层次原因在于,本土企业被游离在领导品牌商构建的核心价值链之外而被边缘化。因此,在进一步扩大对外开放的同时,积极做大做强本土企业是根本之道。
Currently, the international competitiveness of China’s sports shoes industry is weak. Although the competitiveness of China’s sports shoes industry is very strong in terms of its traditional competitiveness indicators, its contribution from foreign-funded enterprises is quite weak. The competitiveness of local enterprises is rather weak. At the same time, both foreign and domestic enterprises tend to Export low-end products, and the local unit value lower than foreign investment. The underlying reason for this structure is that local firms are marginalized by being free of the core value chain built by leading brands. Therefore, while further expanding its opening up to the outside world, it is fundamental to actively expand and strengthen local enterprises.