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上海,从来就不是一个缺少想象的地方。综观上海的电视市场,各种节目形态、或老或新的形象传播手段在相互角力,传统电视、数字电视、IP电视、宽频电视、手机电视、楼宇电视、移动电视,七种不同力量在争夺或者说分享着受众。上海电视市场新意迭出,给传媒业界不断提出新的话题。传统电视正面临哪些竞争?内部的,外部的,电视的,非电视的?2006年前后,传媒人都在探讨:在新的传媒大变局面前,传统媒体的出路何在?它有哪些举措来捍卫市场,又有哪些举措来开拓新的利润点?面对新媒体潜在的庞大市场空间,传统媒体如何把握机会,一举为未来打造更大的生存空间呢?本刊记者专程赴上海采访,就这个样本城市展开新的话题。
Shanghai is never a place lacking in imagination. Looking at Shanghai’s television market, various forms of programs, or old or new means of image transmission in the fight against each other, traditional television, digital television, IPTV, broadband television, mobile TV, building television, mobile TV, seven different forces Or share the audience. Shanghai TV market has created a new idea, to the media industry constantly put forward new topics. What is the competition for traditional TV? Internal, external, TV, non-TV? Before and after 2006, media people were discussing: Where is the way out of traditional media in the face of new media changes? What measures does it have to defend Market, and what measures to open up new profit points? Faced with the potential of huge new media market space, how to grasp the opportunities for traditional media, in one fell swoop for the future to create a greater living space? This reporter made a special trip to Shanghai to interview, on this Sample cities start a new topic.