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2002年的夏季对于内蒙古草原兴发集团来说,是个可以载入史册的季节。作为中国最大的草原肉食加工企业、农牧业产业化国家重点龙头企业,草原兴发开始了它在新的发展阶段的一次重要战略调整——由制造业向服务业转变,由生产原料向终端产品转变,由工厂向市场转变。这“三个转变”意味着,草原兴发的“两园三店”营销网络建设已在全国铺开。 诞生于1988年的草原兴发,走过了15年一产、二产的道路,在国内肉食品行业占据举足轻重的地位。在新的市场形势下,草原兴发集团领导层认识到,由二产向三产转变将会提高公司综合运营和规模赢利能力,从而提升其核心竞争力。因此,掌控市场资源成为草原兴发今后的工作重点,树品牌、建网络成为市场建设的
The summer of 2002 is a time-saver season for Inner Mongolia Grassland Hing Fat Group. As the largest prairie meat processing enterprise in China and a key national key enterprise in the industrialization of agriculture and animal husbandry, Grassland Xingfa started its important strategic adjustment in the new stage of development - from manufacturing industry to service industry and from raw material to terminal Product change, from the factory to market changes. This “three changes” means that the grassland Hing Fat “two parks and three stores” marketing network has been rolled out throughout the country. Was born in 1988 prairie Hing Fat, walked 15 years of production, production of the road, in the domestic meat industry occupies a pivotal position. In the new market situation, the leadership of Prairie Xingfa Group realized that the transition from secondary industry to tertiary industry will enhance the company's overall operations and scale profitability, so as to enhance its core competitiveness. Therefore, the control of market resources to become grassland Hing Fat future focus of work, tree brand, build a network to become market-building