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书作为商品,有自身的价值,它的制作、销售受着经济杠杆的支配,不得不考虑它的经济效益。同时,书作为文化用品、宣传工具,它有导向作用,少儿读物又有育人作用,应该对社会的进步有益,对人民的身心健康有益。因此,它不能单纯追求经济效益,而必须举起社会效益的大旗。我觉得,作为书,经济效益是基础,社会效益是目的。对少儿(含幼儿)读物而言,社会效益应在首位,用它带动经济效益。社会效益应为:十年树木,百年树人,对祖国的接班人有教育作用,对未来国民素质的提高有潜移默化的作用,在社会上得到公众的承认,得到小读者的喜爱。经济效益则是:书的发行量大,利润高,为出版社再出好书提供经济保证。
As a commodity, a book has its own value. Its production and sales are subject to economic leverage and have to consider its economic benefits. At the same time, books, as stationery and propaganda tools, have a guiding role. Children’s books have a role of educating children. They should be beneficial to the progress of society and beneficial to the people’s physical and mental health. Therefore, it can not simply pursue economic benefits, but must raise the banner of social benefits. I think as a book, economic benefits are the foundation and social benefits are the ends. For children (including young children) readings, the social benefits should be in the first place, use it to bring economic benefits. The social benefits should be as follows: Ten years of trees and a hundred years of trees have an educational effect on the successors of the motherland and have an imperceptible effect on the improvement of the quality of the future nationalities. They are recognized by the public in the society and are loved by young readers. The economic benefits are: large book circulation, high profits, publishers and then provide a good book to provide economic assurance.