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发展乡村旅游可以促进村民增收,推动农村经济快速发展,缩小城乡差距,但传统乡村旅游发展模式的经济效益也存在一定的局限性,因此,近年来提出了整村推进的发展模式。本文界定了乡村旅游整村推进模式的概念,分析其基本特征,比较其与传统乡村旅游的异同,并阐述了一些改进措施。
The development of rural tourism can promote the increase of villagers’ income, promote the rapid development of rural economy and narrow the gap between urban and rural areas. However, the economic benefits of traditional rural tourism development have some limitations. Therefore, the development mode of whole village promotion is put forward in recent years. This article defines the concept of rural tourism village promotion mode, analyzes its basic characteristics, compares the similarities and differences between rural tourism and traditional rural tourism, and elaborates some improvement measures.