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20年只是公关业发展的前奏,公关业的真正发展在后10年,一批迅速成长起来的公共关系专业机构,在业务经历了快速增长期后,目前面临着规模与效益难以同步增长、人才匮乏、产品创新不力和企业治理模式落后等成长瓶颈,是什么在制约公关公司的持续健康发展?我刊特约公共关系业界的理论专家、实务操作者等对此话题展开深入探讨。
20 years is just a prelude to the development of public relations industry. The real development of public relations industry In the following 10 years, a group of rapidly growing public relations professionals now face the problem of scale and benefits being difficult to grow simultaneously after the business has experienced rapid growth. What is restricting the sustainable and healthy development of public relations companies? The theoretical experts and practitioners in our public relations special public relations field explored this topic in depth.