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在绿色产品和非绿色产品并存的市场环境下,针对绿色产品和非绿色产品的生产成本突增的情况,研究了制造企业的生产调整策略.首先给出了常规环境下,制造企业对绿色产品和非绿色产品的生产策略;接着,研究了绿色产品和非绿色产品生产成本突然增加的情况下,制造企业的生产调整策略.最后,采用数值分析进一步证明了结论的正确性.研究表明:1)常规下的生产策略具有一定的鲁棒性,当突发事件引起生产成本扰动比较小时,应保持常规下的生产策略不变.2)当产品的生产成本突然增加时,会减少产品的市场规模,导致企业的利润受损.3)当产品的生产成本增加幅度比较大时,应该首先适度上调产品的销售价格,同时还要适度调整产品的产量:当其中一类产品的生产成本增加比较大,而另一类产品的生产成本增加比较小(扰动幅度在一定的范围内)时,对成本增加幅度大的产品,应减少产量;对成本增加幅度比较小的产品,应保持常规下的产量不变.随着两类产品的生产成本进一步增加,对成本增加幅度比较大的产品,应进一步减少产量,对成本增加幅度比较小的产品,应适度增加产量.当两类产品的生产成本增加都比较大时,不仅应增加两类产品的销售价格,而且还要减少两类产品的产量,尽管如此,企业的利润还是会大幅度减少.研究结论进一步丰富发展了企业应急管理的理论基础,为企业有效应对突发事件提供了理论指导的作用.
In the market environment where both green products and non-green products coexist, the production adjustment strategies of manufacturing enterprises are studied for the sudden increase of the production costs of green products and non-green products.Firstly, under the common environment, And non-green product’s production strategy. Then, the production adjustment strategy of manufacturing enterprises under the sudden increase of production cost of green products and non-green products is studied.Finally, the numerical analysis is used to prove the correctness of the conclusion.The results show that: 1 ) The general production strategy has a certain robustness, and when the disturbance caused by the unexpected event is relatively small, the production strategy should be kept unchanged.2) When the production cost of the product suddenly increases, the product market will be reduced Scale, resulting in the loss of corporate profits.3) When the product of the production cost increase is relatively large, it should first moderately increase the sales price of the product, but also a moderate adjustment of product yield: When one of the products of the production cost increases Large, while the other types of products to increase the cost of production is relatively small (range of disturbance within a certain range), the cost increase of large Product should be reduced production; for products with relatively small cost increase, the output should be kept unchanged under regular circumstances.With the further increase of the production cost of the two types of products, the product with larger cost increase should be further reduced in output. When the cost increases are relatively small, the output should be modestly increased.When the production costs of both types of products increase more, the sales prices of the two types of products should not only be increased, but also the output of the two types of products should be reduced. However, Of the profits will be substantially reduced.The conclusions of the study further enrich and develop the theoretical basis of emergency management for enterprises to effectively deal with emergencies provide a theoretical guidance.