论文部分内容阅读
本报讯记者余春瑜上海报道除了带来的尊荣400、纯电动公交车等产品,3月11日,在BAAV亚洲客车展上,安凯客车最令人期待的就是新车标亮相。安凯客车总经理童永告诉记者,这次换标,是安凯进军海外市场的一个重要举措,出口产品将用上这个标志。新VI形象由一个椭圆和圆内的两个字母组成,其中,K是德国原凯斯鲍尔的标志,它表明安凯客车与凯斯鲍尔之间的技术合作关系。与旧VI形象相比,新VI形象整体造型集立体感、线条感和金属感于一体,容易识别,品牌形象也更加明晰。
Reporter Yu Chunyu Shanghai Report In addition to bringing honor 400, pure electric buses and other products, March 11, BAAV Asian Motor Show, the most anticipated Ankai bus is the new car debut. Tong Yong, general manager of Ankai bus told reporters that the change of bid is Ankai an important move into overseas markets, export products will be used on this sign. The new VI consists of two letters, an ellipse and a circle, where K is a symbol of the original Kasbah, Germany, which shows the technical cooperation between Ankai Bus and Casey Ball. Compared with the old VI image, the overall shape of the new VI image set three-dimensional, sense of line and metal in one, easy to identify, the brand image is also more clear.