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近几年,大家电此起彼伏的价格大战过后,利润一再摊薄,“微利时代”已经到来。但另一方面,小家电却是一片方兴未艾的发展势头。业内人士指出.今后2-3年仍将是我国小家电发展的时期,年需求量增幅在30%以上。热销品种季节性强从几大百货与家电卖场了解到,近期因为天气炎热,所以像风扇、小空调、榨汁机、刨冰机等小家电持续热销。一些商场甚至出现买断市的现象。但热销势头并非涵盖全部小家电产品,不同类别产品季节性差异相当明显。每年的“五一”到7月、国庆到春节期间的销售业绩明显走高。就厨卫小家电来说,每年的4月和7月为市场淡季。其表现在小家电的销售上,处在成熟期的产品如电饭煲、微波炉等,销售情况平稳且良好,而成长期的氧吧、空气清
In recent years, the price of big appliances one after another after the war, the profits diluted again and again, “Melee era ” has come. However, on the other hand, small appliances are an emerging momentum of development. Insiders pointed out that the next 2-3 years will still be a period of development of China’s small household appliances, the annual increase in demand above 30%. Seasonally selling hot seasonal varieties from several department stores and home appliances stores learned that the recent hot weather, so like fans, small air conditioners, juicer, ice machine and other small appliances continued selling. Some shopping malls even appear to buy the phenomenon of the market. However, the sales momentum does not cover all small home appliances, seasonal differences in different categories of products is quite obvious. Annual “May Day” to July, National Day to Spring Festival sales were significantly higher. Kitchen and small appliances, the annual April and July for the market off-season. Its performance in the sales of small appliances, in mature products such as rice cookers, microwave ovens, sales steady and good, and the growing oxygen bar, air-clear