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全国市场品牌监测情况冬季来临,皮革服装销售升温。根据中华全国商业信息中心对全国重点大型零售企业各种服装销售的月度监测资料显示,2003年11月份皮革服装销量比去年同期增长9.0%。前十位品牌市场综合占有率总和为33.9%。庄子获冠军,市场综合占有率接近7%;应大以1个百分点之差位居第二。奥豹和京豹实力相当,市场综合占有率均为3%左右。星豪和圣尼战胜其他众多对手,再度出现榜上,星豪入座第八;圣尼跃至第六。国外品牌袋鼠表现突出,本月凭借出色的销售业绩,跻身前五。兽王和奥亚分别占据第七和第九席。
National Market Brand Monitoring Winter approaching, leather clothing sales warming. According to monthly monitoring data on the sales of various apparel products of major national large-scale retail enterprises by the All-China Business Information Center, the sales of leather garments in November 2003 increased 9.0% over the same period of last year. The top ten brands combined market share of 33.9%. Zhuangzi won the championship, the market share of nearly 7%; should be as big as 1 percentage point difference ranks second. Austrian leopard and Beijing leopard strength quite, the market share of about 3%. Star ho and St. Nepalese victory over many other opponents, once again appeared on the standings, Star Hall eighth; Sei Ni jump to the sixth. Outstanding performance of foreign brands Kangaroo, this month with excellent sales performance, among the top five. Beastmaster and Oya occupy the seventh and ninth seats, respectively.