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选择媒体平台合作时,我们有两个标准:第一是精准,第二是高效。精准是基于品牌和用户的角度进行思考,只有和品牌高度契合的平台才是值得投放的平台;大而全的平台虽然服务很多,但消费者的个性化越来越强,而网络给了我们更精准投放的可能。还是要基于用户来选择更精准的媒体形式和手段。vivo的核心购买者集中在18岁~35岁,一直以来我们都非常重视这些年轻群体关注的娱乐内容和视频内容的发展趋势,并在年轻人投入注意力的平台,进行核心资源的集中发力。而这些年轻人多数
When we choose to cooperate with the media platform, we have two standards: the first is precision and the second is high efficiency. Precise is based on the brand and the user's point of view to think, and only highly compatible with the brand platform is worth putting on the platform; large and comprehensive platform, although a lot of services, but consumers are becoming more and more personalized, and the network gave us More precise delivery possible. Or based on the user to choose more accurate media forms and means. Vivo core buyers focus on the age of 18 to 35 years old, we have always attached great importance to these young groups concerned about the entertainment content and video content trends, and young people into the platform for attention, the focus of core resources . Most of these young people