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随着经济的快速发展旅游等第三产业快速崛起。文章从文化的角度提出了旅游目的地所特有的文化形象。并以旅游者亲身的旅游经历为基础研究讨论了旅游目的地文化形象的感知过程,并且借助目的地的角度深度的分析目的地文化形象的传播机制以及传播过程,了解目的地文化形象间的耦合关系,制定文化形象的测量方法。通过对旅游目的地文化形象的感知过程和目的地文化形象的测量了解过程来加深较大对旅游目的地文化形象的塑造与传播对策将旅游目的地文化形象进一步突出。
With the rapid development of economy, the tertiary industry such as tourism has risen rapidly. The article proposes the cultural image unique to tourist destination from the perspective of culture. Based on the tourism experience of tourists, this paper studies the process of perceiving the cultural image of tourist destination and analyzes the coupling between the cultural image of destination with the transmission mechanism of the destination cultural image through the analysis of the destination’s cultural perspective Relationship, to develop a measure of cultural image. Through the process of perceiving the cultural image of the tourist destination and the process of measuring and understanding the cultural image of the destination, we can deepen the shaping and dissemination of the cultural image of the tourist destination more and further highlight the cultural image of the tourist destination.