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2010年上海世博会申办成功,给本已升温的会展业又添一把火。全国各地的会展业都呈现一派繁荣兴旺的景象。每年在沪举办的展会更是以20%的比例高速递增。于是,会展如何选题、怎样策划,就成为众多会展人士关注的重点。笔者根据多年涉展的实践,现就会展的选题与策划问题提出一些看法,供业内人士参考。会展选题的基本要素会展选题至关重要,已是从事会展业人士的共识。选好题,有许多条件和要求,以下五个要素应该是最基本的。 1.行业认可。大凡成功的展会,都是在该行业内有着广泛基础与影响的。因此,要确定一个展会,首先就应考虑该选
The successful bid for the 2010 Shanghai World Expo will add another dimension to the heated convention and exhibition industry. Convention and exhibition industries across the country have shown a thriving scene. The annual exhibition held in Shanghai is a high proportion of 20% increase. Thus, the exhibition how to choose the topic, how to plan, it has become the focus of many MICE attendees. According to the author for many years involved in the practice of exhibitions, exhibitions are now on the topics and planning issues put forward some views for the industry reference. The basic elements of exhibition topics Exhibition topics are crucial, is already engaged in exhibition industry consensus. There are many conditions and requirements for selecting a good topic. The following five elements should be the most basic. 1. Industry recognition. In general, successful exhibitions all have a broad base and influence in the industry. Therefore, to determine a show, you should first consider the election