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核心阅读:传统媒体的转型,除了改变单一的社会信息中介角色,利用其社会中介身份,介入产业,进行产业融合发展的思路外,主营的媒体业务也需要找到一条可维持发展的科学道路。而当下,随着移动互联网技术的兴起、普及与成熟,此时的传统媒体该如何借助这一轮的发展实现成功转型呢?大众媒体的出身,传统内容优势的存在,使得媒体都自然而然地选择了利用包括移动客户端产品以及微博、微信等社会化媒体,建立起新的传播介质和传播渠道之上的内容传播矩阵,媒体新闻客户端以及官方微博、微信产品都成为了标配。但是经过一段时间的实践检验,这些产品目前仅够
Core reading: In addition to changing the role of a single social information intermediary, utilizing its social intermediary role, involving in industries, and industrial convergence, the transformation of traditional media requires that the main media business also need to find a scientific path that can sustain its development. Nowadays, with the rise, popularization and maturity of mobile internet technology, how can the traditional media at this time realize the successful transformation by means of this round of development? The existence of the mass media and the advantages of the traditional content make the media all choose naturally The use of mobile client products, including microblogging, WeChat and other social media, to establish a new media and dissemination of media dissemination of the above matrix, media news client and the official Weibo, WeChat products have become standard. However, after a period of practical testing, these products are currently only enough