论文部分内容阅读
随着多哈一声槌响,众多世界顶级品牌在中国媒体频繁曝光:制造业的可口可乐、IBM、通用、索尼;流通业的沃尔玛、家乐福、麦德龙;旅游业的雅高;还有保险业、金融业;更有法国某化工品牌宣布,将最新的专利产品和生产线搬到中国;一些国外早已成熟但不能继续创造利润的制造产业,也决定向中国及东南亚地区进行大规模的转移。与此形成鲜明对比的是中国品牌,面对外国品牌快速热烈的市场反应,却表现出令人难
With the sound of Doha, many of the world's top brands have been exposed to the Chinese media frequently: Manufacturing Coca-Cola, IBM, General Motors, Sony; Circulation of Wal-Mart, Carrefour, Metro; Accor Tourism; Insurance, Finance; Some more French chemical brands announced that they will move the latest patented products and production lines to China. Some manufacturing industries that are mature abroad but can not continue to create profits will also decide to make large-scale relocation to China and Southeast Asia. In stark contrast to the Chinese brand, in the face of the rapid and enthusiastic market reaction of foreign brands, it has proved difficult