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近代广告传人中国的历史至少可以推到鸦片战争时期。在已经从最初的周刊改为两日刊的1862年5月28日《上海新报》上就登载了大量的商业广告。在这一天的报刊版面上就有长利行的商业告白、琼记洋行的外国船出卖广告、公司洋行的拍卖轮船广告、公道洋行的火轮船出售广告、百亨洋行的出售两枝半桅帆船广告、洋行出租和出卖土地的文字广告等29个,只不过这些广告还都是外商发布刊登的。在上海发行时间最长的《申报》,一开始就是一个刊登广告的重要阵地。仅在1872年4月30日发行的《申报》创刊号上,我们就可以看到华商的信局、洋货号、书画店、
The spread of modern Chinese advertising history can at least be pushed to the Opium War. A large number of commercial advertisements were posted on the Shanghai Newspaper on May 28, 1862, which had been changed from the original weekly to the two daily newspapers. On this day’s news edition, there were commercial advertisements by Cheung Lee Bank, commercial sales of foreign ships by Jonathan, auction of shipping companies by Western Shipping Company, sale of steamers by Fair Shipping, sale of two dhows of sailing yachts at 100 Heng Yang Hang , Foreign bank rental and sale of land text ads 29, but these ads are also published in foreign publishing. The “filing”, the longest issue in Shanghai, was initially an important front for advertising. Only in the April 30, 1872 issue of the “Declaration” on the first issue, we can see the letter of the Chinese businessmen, foreign goods, painting shop,