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互联网时代的决策转型在传统简单的社会结构中,极少数精英作决策、大多数人执行具有合理性。自互联网产生以来,社会结构发生深刻变化,互联网时代四个方面的特征对传统决策模式构成日益严峻的挑战。信息的高速流动。传统的广播、报纸、电视等媒体基本上属于单向传播。早期的互联网媒体使得信息传播速度与便捷性显著提高,但仍以单向为主。移动互联网则是自媒体占据主流,信息流去中心化,每个人都是受众,每个人也都可能是传播者。在这种背景下,决策
Decision-making Transformation in the Internet Age In the traditional simple social structure, very few elites make decisions and most people carry out the rationality. Since the birth of the Internet, the social structure has undergone profound changes. The characteristics of the four aspects of the Internet Age have posed increasingly serious challenges to the traditional decision-making model. The rapid flow of information. Traditional radio, newspapers, television and other media basically belong to one-way communication. Early Internet media made information dissemination speed and convenience significantly improved, but still dominated by one-way. Mobile Internet is the mainstream from the media, information flow to the center, everyone is the audience, everyone may be communicators. In this context, decision-making