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随着社会主义市场经济的逐步确立,带来的是一场深刻而广泛的社会变革,文化格局也随之产生了巨大的变化。上世纪90年代以来,基本形成了主导文化、精英文化和大众文化三足鼎力的文化格局。其中,大众文化又以广泛的受众群体和对大众传媒的充分利用而异军突起,逐步取代了传统精英文化的支配地位。它以普通市民为受众群体,迎合普通观众的审美情趣,力求满足普通大众的娱乐、休闲要求。
With the gradual establishment of a socialist market economy, a profound and extensive social change has taken shape and the cultural pattern has undergone tremendous changes. Since the 90s of the last century, a three-pronged cultural pattern of leading culture, elite culture and mass culture has basically taken shape. Among them, the mass culture has emerged as a new force with a wide audience and full utilization of the mass media, gradually replacing the dominance of the traditional elite culture. It is an ordinary citizen audience for the general audience to meet the aesthetic taste, and strive to meet the general public entertainment, leisure requirements.