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当我们跟生物学家理查德·道金斯一道旅行,发现原来品牌是一种文化基因,“品牌米姆”也就是品牌的精神密码。在道金斯看来,政治米姆往往高举旗帜传播自由、民主、正义,扮演救世主的角色;而宗教米姆有一种冷酷无情的教义,罪人将遭受“地狱火”惩罚的威胁,是一种获取信仰的手段。良性的“品牌米姆”没有政治米姆“救世主”的光环,也没有宗教米姆“地狱火”那样的冷酷,却也不得不深藏其赢利的内核,“堕落到”只能以利他的形式出现,还必须调动一切现代元素把自己扮酷,以取得一现身就摄人心魄的效果。
When we traveled with the biologist Richard Dawkins and found out that the original brand was a cultural gene, the brand “Meim” was also the brand's mental password. In Dawkins' view, political Mehmes tend to hold high the banner of freedom of communication, democracy, justice, and act as savior; and religious meme has a cruel doctrine that sinners will suffer the threat of “hellfire” punishment. A means of acquiring faith. The benign “Brand Mem” has neither the aura of political mem “savior” nor the ruthlessness of a religious meme “hellfire”, but also has to hide the core of its profit, “ To ”only appear in the form of altruism, but also must mobilize all modern elements to play themselves cool, in order to obtain a comedy breathtaking effect.