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商标(trademark)是联系商品与消费者的纽带,它体现了企业的形象及其产品或服务的质量和信誉,透过商标消费者能够知晓商品的综合信息。在国际市场竞争中,各国都面临着如何将自己的产品更好地介绍给消费者并让消费者能很好的接受自身产品这一问题,这就使得产品的品牌显得尤为重要了,商标的翻译是产品走向国际市场的第一步,只有了解一国的文化,确切得体地译好产品的商标词才能产生良好的广告效益,为厂家赢得应有的利益。
A trademark is a link between a product and a consumer. It reflects the image of the company and the quality and reputation of its product or service. Consumers in the trademark can know the general information of the product. In the international market competition, all countries are faced with the problem of how to introduce their products to consumers better and make consumers accept their products well. This makes the brand of the products become more and more important. Translation is the first step toward the international market. Only by understanding the culture of a country, accurately translating the trademark words of the products can produce good advertising benefits and win the due benefits for the manufacturers.