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兵败2008奥运之后,阿迪达斯经过刮骨疗伤,中国市场重归增长2012年是一个传统的体育大年,举世瞩目的欧洲杯、奥运会接踵上演,然而对于众多体育品牌而言,这绝对不是一个美妙的年份,低迷的经济环境令它们在“寒流”中瑟瑟发抖。在中国市场,情形并无二致:耐克营收增长陷入低迷,新订单数量更是同比下跌5%;李宁2012年上半年关闭了1200家低效门店;匹克订单大幅下滑20%30%,对外公布盈利预警但是,在2010年底上任的大中华区董事总
Defeat 2008 Olympic Games, Adidas after bone scraping healing, the Chinese market back to growth 2012 is a traditional New Year's Day, the European Cup attracting worldwide attention, the Olympic Games ensued, but for many sports brands, this is definitely not a wonderful Of the year, the sluggish economic environment makes them shiver in “cold current ”. In the Chinese market, the situation is no different: Nike revenue growth into a downturn, the number of new orders is down 5% year on year; Li Ning closed in the first half of 2012, 1200 inefficient stores; Pick orders fell sharply 20% 30% However, at the end of 2010, he took over the Greater China region