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据来自新华网、经济参考报、大河报、华西都市报、燕赵都市报等全国10多家媒体联合举行的2003中国问题空调调查活动的初期调查显示,健康功能成为当前消费者购买空调的第一因素,首次超过价格、品质、服务,一跃成为消费者首选目标,超过排名第二的服务10个百分点。这说明,消费者的消费意向已经发生了显著变化,健康消费趋势已经来临。调查数据显示,消费者对影响空调消费因素的关注程度分别是:对健康的关注程度为45%;位居第二位的服务关注度35%;对品质的关注度为32%,居第三位;居于第四位的是对价格的关注,关注度为28%。因此,空调市场上持续已久的降价风潮,及近期此起彼伏的价格大战,
According to Xinhuanet.com, Economic Information Daily, Dahe Bao, Huaxi Dushi Bao, Yanzhao Metropolis Daily and other media more than 10 countries jointly conducted the 2003 China air-conditioning survey of the initial investigation showed that the health function has become the current consumer air-conditioning to buy the first One factor, exceeding price, quality and service for the first time, has become the preferred target of consumers, surpassing the ranking of second-ranked services by 10 percentage points. This shows that the consumer’s intention to spend has undergone significant changes in consumer spending trends have come. Survey data show that consumers are concerned about the factors that affect the consumption of air-conditioning were: the degree of concern for health was 45%; ranked second in service attention 35%; attention to the quality of 32%, ranking third Bit; living in fourth place is the price of concern, attention is 28%. Therefore, the air conditioning market has long been the trend of price cuts, and the recent price war one after another,