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我国农药行业已进入品牌竞争时代。当今农药市场中销售产品不再是决定因素,销售品牌则显得越来越重要。品牌正成为农药企业竞争的有力武器。世界著名品牌专家 Larry light 曾说过:“拥有市场比拥有工厂重要多了,唯一拥有市场的途径是先拥有市场优势的品牌。”任何行业的成熟,都是以行业的一定程度的集中和少数知名品牌的崛起作为标志。但目前国内农药行业只有强势品牌,而无垄断品牌一统天下,品牌集中度
China’s pesticide industry has entered the era of brand competition. Sales of products in today’s pesticide market is no longer a decisive factor, selling the brand is more and more important. Brand is becoming a powerful weapon for pesticide competition. Larry Light, a world famous brand expert, once said: “Having a market is more important than owning a factory. The only way to own a market is to have a market advantage.” "The maturity of any industry is based on a certain degree of concentration in the industry And the rise of a few well-known brands as a sign. However, at present, there is only a strong brand in the domestic pesticide industry, without monopolizing the brand dominated the world, brand concentration