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主流媒体进军新兴媒体,是党中央适应媒体发展新形势、应对舆论格局新变化作出的重要战略部署。这些年来,人民日报社坚持传统媒体与新兴媒体并举。一方面,人民日报大幅度扩版,发行量稳步上升,报纸质量不断提升;另一方面,快速推进新兴媒体建设:奋力促进人民网
Entering the emerging media by the mainstream media is an important strategic arrangement for the party Central Committee to adapt to the new situation of media development and respond to the new changes in the media landscape. In recent years, the People’s Daily has insisted on the simultaneous development of traditional media and emerging media. On the one hand, the People’s Daily has seen a substantial expansion of its circulation with a steady increase in circulation and in the continuous improvement of newspaper quality. On the other hand, the rapid promotion of new media construction: struggling to promote People’s Daily