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年轻的商标设计师张忠雷坐在我的对面,眉宇间洋溢着丰富的艺术气质,因为自小接受舞蹈和美术训练,将肢体语言用线条与色彩的方式诠释,所以他的设计被称为“冰面上的舞蹈”。张忠雷为青岛设计出很多有代表性的作品,如青岛水族馆、青岛国际啤酒节的标志等,这些标志都给人留下了深刻的印象,啤酒节“腾腾”当属其中之一。话题当然还是从他的设计产品——2000年青岛国际啤酒节吉祥物腾腾的设计谈起。他说“腾腾”的设计是四年前不经意的一次艺术构思改变了他对设计的认识和理解,设计不仅需要个性,更需要被大众认可的共性;设计要有丰富的生活底蕴,要经过市场的检验。他很珍惜那次难得的机遇,他说“青岛市政府办的啤酒节对提升青岛的国际化形象有着深远的意义,向社会征集啤酒节吉祥物设计方案,提升了设计师在社会的位置。”
Young designer Zhang Zhonglei sits across from me. The brow is filled with rich artistic qualities. Because she was trained in dance and art since childhood, she interprets body language in lines and colors, so his design is called “ Dance on the ice. ” Zhang Zhonglei designed many representative works for Qingdao, such as the Qingdao Aquarium and the Qingdao International Beer Festival, all of which left a deep impression on the people. Beer Festival “Teng Teng ” was one of them. Of course, the topic is from his design products - the design of the 2000 Qingdao International Beer Festival mascot Teng Teng talked about. He said that the design of “Teng Teng” was an inattentive design idea four years ago that changed his understanding and understanding of design. Design requires not only individuality, but also the universality to be recognized by the general public. The design should have rich life experiences After the market test. He cherished the rare opportunity and said: “The Oktoberfest held by Qingdao Municipal Government has far-reaching significance for enhancing the international image of Qingdao and soliciting the design plan of Oktoberfest mascot for society and enhancing the designer’s position in the society . ”