企业营销理念的重整

• 作 者: 田娳媛
• 机 构: 山西财经大学成教学院
• 出 处: 生产力研究
• 发表日期: 2004年期
• 关键词: 营销道德 企业优势 营销观念 营销价值观 营销理念 价值观体系 市场营销活动 营销行为 生产观念 绿色营销观念

企业营销理念是企业理念的重要组成部分，它贯穿于企业营销活动的全过程，直接影响着企业营销战略的制定和营销方式的运用，决定着企业的前途和命运。我国正处于新旧体制的转轨时期，企业无理念或理念错乱在所难免，为参与２１世纪的全球竞争，企业必须重整营销理念。在重整过程中，要正视目前存在的问题，从我国国情出发，在营销指导思想、营销价值观、营销道德等方面赋予营销理念新的内涵

Corporate marketing concept is an important part of corporate philosophy, which runs through the whole process of corporate marketing activities, a direct impact on the formulation of marketing strategies and marketing use of the enterprise, determines the future and destiny of enterprises. China is in a period of transition from old to new system. It is unavoidable for enterprises to have no idea or concept disorder. To participate in the global competition in the 21st century, enterprises must reorganize their marketing concepts. In the process of reorganization, we must face up to the existing problems and proceed from our own national conditions to give new meaning to the marketing concept in terms of marketing guiding ideology, marketing values ​​and marketing ethics