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AE——源自国外的原文应是Account Executive——客户代表或客户执行,代表广告公司接受广告主各种业务,并负责整体执行的人。但国内情况不完全如此,似乎一切“开发和维护广告业务”的人——不管是广告公司的、媒体销售公司或媒体购买公司的,还是媒体的——都可称为AE。总之AE的身份界定比较麻烦。
AE - originating from abroad should be Account Executive - Customer Representative or Customer Executed to represent advertisers in the business of advertisers and who are responsible for their overall performance. However, the domestic situation is not entirely the case. It seems that all people who “develop and maintain their advertising business” - whether advertising companies, media sales companies or media buying houses, or the media - may all be called AE. In short, the definition of AE is too much trouble.