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由国家农业部等部门主办,在中央电视台第七套节目中播出的《全国农民春节晚会》已经连续举办8年了。农民春晚已成为亿万农民过春节不可或缺的文化大餐。广大农民观众对于这个品牌的认可,主要体现在其规格高,规模大;主题准,农味足;创意好,立意高等几个方面。随着收视争夺战的不断加剧,很多晚会都在寻找着各种各样的突破和创新,对于农民春晚而言,更应该注意如下两个方面:首先,播出时段、播出编排上的突破创新。其次,表现形式、新媒体互动上的突破创新。
Hosted by the Ministry of Agriculture and other departments, the “National Farmers’ Spring Festival Gala” broadcast on the seventh program of CCTV has been held for eight consecutive years. Spring Festival Gala has become an indispensable cultural feast for hundreds of millions of peasants over the Spring Festival. The majority of peasant audience for the recognition of this brand, mainly reflected in its high-profile, large-scale; theme quasi-agricultural enough; creative, high intention of several aspects. As the viewing war continues to intensify, many parties are looking for a variety of breakthroughs and innovations. For the Spring Festival Gala, they should also pay attention to the following two aspects: First, the broadcast period, broadcast a breakthrough in layout Innovation. Second, the form of expression, breakthroughs and innovations in the interaction of new media.