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媒介数量的迅猛增加和受众对象的高度分散化,不但使传播的千人成本迅速增加,而且每则广告的覆盖面急剧缩小。同时,频繁露面的明星也使得大众的新鲜感早已大大降低,其公信力也早已大不如前。面对残酷的品牌传播环境,我们必须要找到行之有效的媒介来实施品牌传播。但是首先我们的企业就必须从根本上进行观念的转换,不能够继续以僵化的头脑考虑问题。不要一提起品牌传播,就只能狭隘
The rapid increase in the number of media and the highly decentralized audience have not only increased the cost of transmitting thousands of people rapidly, but also dramatically reduced the coverage of each advertisement. At the same time, the frequent appearance of the stars also makes the public’s freshness has greatly reduced, its credibility has long been before. The face of cruel brand communication environment, we must find an effective medium to implement brand communication. But above all, our enterprises must fundamentally change their mindset and can not continue to consider the issue with a rigid mind. Do not mention brand communication, it can only be narrow