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扩大内需,实现有效供给,为更多的转岗职工创造再就业的机会,这是当前各地经济发展的重点。特别是在眼下世界经济发展放缓,外贸出口不景气的情况下,扩大内需尤为重要。然而,扩大内需离不开新产品研发和营销拓展。最近,经常碰到一些企业对新品研发、市场拓展感到困惑,深感缺失思路、缺少办法。为了启迪企业经营与营销思路,笔者编撰了以下一组案例,以飨企业界朋友,期盼从中悟得一点道理、获得一些启发。
Expanding domestic demand, realizing effective supply and creating more opportunities for re-employment of migrant workers will be the focus of current economic development. Especially at a time when the world economy is slowing down and the export trade is in a downturn, it is particularly important to expand domestic demand. However, expanding domestic demand is inseparable from the development of new products and marketing. Recently, some enterprises often encounter confusion on new product development and market expansion, and are deeply lamented with missing ideas. In order to enlighten the business management and marketing ideas, the author compiled the following set of cases, in order to 飨 business friends, looking forward to gain some truth from that, get some inspiration.