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新华保险推出“以客户为中心”的经营战略旨在真正把公司的发展推上健康的、更加坚实的可持续发展轨道。从保险公司陆续公布的1月总保费收入看,上市寿险公司保费合计增长12.7%,其中新华保险拔得头筹同比增长19.6%。自公布“以客户为中心”的经营战略后,新华保险旨在通过重新理解、重新认识、重新构建跟客户的关系,试图实现从“产品驱动”和“渠道驱动”到“客户需求驱动”的全方面转型。
Xinhua Insurance launched “customer-centric” business strategy designed to truly push the company’s development on a healthy, more solid and sustainable development track. As announced by insurance companies in January, the premiums of listed life insurers increased by 12.7% in total, of which Xinhua Insurance topped up by 19.6% over the same period of previous year. Since announcing its business strategy of “Customer Centricity”, Xinhua Insurance seeks to re-establish its relationship with its customers by re-understanding, re-understanding, and trying to achieve from “product-driven” and “channel-driven” “Customer demand driven ” all-round transformation.