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传统vs电商从广告公司的角度出发来看,传统客户与电商客户存在许多不同。传统客户(例如大卖场)的品牌和创意工作主要是在货架布置和促销活动上,我们可做的比较有限。通常的要求只是热闹和吸引人,没有什么有趣和出挑的。电商客户则因为网络的关系,对品牌和创意工作就会有多一些要求,比如反应速度快和跟着时事做一波又一波的活动,有时甚至需要跑在时事的前头。而且我们与电商客户的沟通方式,也会与以往不同:电商客户往往
Traditional vs. E-commerce From the point of view of advertising agencies, there are many differences between traditional and e-commerce customers. The branding and creative work of traditional customers (such as hypermarkets) is mainly about shelf layouts and promotions, and we can do more. The usual requirements are just hilarious and appealing, with no fun or overhangs. E-commerce customers because of the network, the brand and creative work will have more requirements, such as responsive and follow current events do wave after wave of activities, and sometimes even need to run in the forefront of current affairs. And the way we communicate with e-commerce customers will also be different from the past: e-commerce customers tend to